Search Engine Optimisation (SEO) has dramatically changed over the last few years with Search Engine algorithms now being more advanced than ever.
Tired ‘Black Hat’ tactics of years gone by are no longer effective and can actually place your website in a worse position.
Businesses and brands today accept the importance of Search Engine Optimisation (SEO), being able to be found on the first page of a search engine results page, for the terms that visitors are using, is vital.
Quite simply, your website needs to give the Search Engines what they crave – a well coded website, bursting with unique, well written, interesting and engaging content.