Search Engine Optimisation (SEO) has dramatically changed over the last few years with Search Engine algorithms now being more advanced than ever. Tired ‘Black Hat’ tactics of years gone by are no longer effective and can actually place your website in a worse position.
Businesses and brands today accept the importance of Search Engine Optimisation (SEO), being able to be found on the first page of a search engine results page, for the terms that visitors are using, is vital.
Quite simply, your website needs to give the Search Engines what they crave – a well coded website, bursting with unique, well written, interesting and engaging content.
Keyword research is one of the most vital parts of Search Engine Optimisation, as it helps to determine which words are most relevant to your product or service, whilst giving you an insight into what people are searching for.
Without properly optimising your website with relevant keywords and key phrases, you have little chance of ranking in the search engine and getting in front of the right people at the right time.
Once a definitive list has been drawn up, it’s time to start optimising the relevant parts of the website.
A search engine can’t evaluate how nice your website is or how well your content is written. It has to judge a website from a technical point of view.
Onsite optimisation can often be overlooked. It involves practising a number of varied and ever-changing techniques to influence the search results and help you to rank more favourably.
It’s also very important that this is done correctly in order to prevent your website from being penalised by search engines or even removed completely from the search results pages.
Content, content, content! The most important element of a good SEO strategy is relevant, engaging and fresh content on an attractive website. The easiest way to keep your content fresh is by adding a blog or news section.
Initially, some of the visitors to your website will be complete strangers to your company and services so sharing content that helps solve a particular problem or question will help increase their engagement with yourselves, your services or your products.
When the vistor is no longer a stranger to your brand, additional content can further reinforce your company, services and/or products.
Improving SEO isn’t a one-off effort, it should be an ongoing drive. The world of SEO is constantly changing through Google algorithm changes and updates. The key is to stay one step ahead of the game and use these to your advantage.
Monthly SEO reports are a great way of showing the progress that has been made that month, as well as outlining future recommendations based on combined statistics from previous months.
The reports themselves will include current ranking positions for the keywords agreed upon to other statistic such as;
The SEO reports can be customised to show the information you want to see.