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Email Marketing - E-shots

With more and more people checking emails whilst on the move, Email marketing campaigns are a great way to bring your audience up to speed on your latest promotions, internal news or even just a round-up of what’s happening in your industry.

If done correctly, an e-shot can drive sales, build long-term clients, raise awareness of your brand and drive people to your website.

Email is versatile. With simple smart technology available to us, we can split your databases into different groups and send out your e-shot at different times of the day to maximise engagement.

With email marketing, you finally have the means to affordably communicate your message to a large audience, effectively.

347.3 billion emails are sent and received each day in 2023.

  • Emails with personalised subject lines are 26% more likely to be opened.
  • 71% of people will delete an email if it’s not mobile optimised.
  • ​​​​​​​The average open rate for email campaigns in the UK is 3%!
  • 99% of consumers use email every single day.



Before you decide on a design and what content will be added into the e-shot, you need to think of your audience. The more targeted your email marketing campaign is, the more likely it is that recipients will open and engage with the content within.



No email is complete without content. Tailor the content to recipients known interests and needs, and make sure to include both a compelling subject line and call to action. Be sure to keep sentences short and easy to read too.


Keyword Research

Send times can be tricky. They often depend on the audience that the email will be delivered to. As a general rule, send emails during business hours in the morning or in the early afternoon.


Analysis & Reports

Once the email campaign has been sent, you can start seeing how well the email is performing. Depending on the objectives of the campaign, there maybe different metrics defined for success.

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