Making a great first impression to capture your customers attention online has always been key for any type of business, but in today’s online marketplace it’s vital. Your website is most often the first place any customer visits to find out more, enquire or purchase your services or products.
With thousands of businesses presenting themselves to web users at the click of a button, the typical user will click away from a website that doesn’t arrest their attention, fast.
More than eight million people use a mobile device to access the internet every day in the UK, which means having a website that works on these devices is a must. Your website will be responsive, it will look great and be easy to use on any portable device (iPad, smartphone etc).
Easy to Manage
We use WordPress – the content management system that’s currently used by over 25% of the entire internet! With WordPress, you’ll be able to easily manage and update your content from day one.
The first step is ultimately the most important one, as it involves a solid understanding of your company. It involves a good understanding of you – what your business goals are and how the website can be utilised to help you achieve those goals.
The Purpose – Is it to provide information, promote a service or sell?
The Goal – What are you hoping to accomplish by building this website?
The Target Audience – Is there a specific group of people that will help you reach your goals?
Using the information from step one, it’s time to put together a plan for your website. This involves the creation of a sitemap.
Creating the sitemap ensures that you’ve considered all the key pages in the site, showing their relationship to each other and defining how the sites overall navigation should be structured.
Wireframes are something else to consider at this stage. Wireframes provide a detailed view of the content that will appear on each page, whilst they don’t show any actual design elements, they provide a guide for defining content hierarchy on the page.
It’s time to determine the look and feel of your site!
Target audience is one of the key factors to take into consideration. A site aimed at teenagers, will look much different than one meant for a construction company. As part of the web design phase, it is also important to incorporate brand elements such as the company logo and colours to help strengthen the identity.
At this step, communication is key to ensure that the final website will match your companies needs. Once you’re happy with the website design, it’s time to sign it off and get it into development!
The developmental stage is the where the website itself is created. This stage often takes the longest, it’s making sure things look perfect and function as expected.
The homepage is developed first, this creates a ‘template’ that the other pages will follow. Once this has been created the content and imagery can be added in to the relevant pages of your website.
The website will feature a Content Management System (WordPress) which will allow you to update your website as and when you need to.
Before the site is launched, it will be placed on a development server where only internal audiences and anyone with the link can view it.
Testing of the site is critical as there will inevitably be minor issues that need to be addressed before the site goes live.
At this stage the site will also need to be reviewed on multiple browsers (Firefox, Safari, Chrome, Edge) and multiple devices (laptops, tablets, and mobile) to see if and where errors occur.
It’s critical at this stage to make sure that the website displays and functions correctly on a wide range of mobile and tablet devices.
The big day. You’ve tested the website thoroughly, had it reviewed and approved and you’re ready to launch.
The purpose of the launch phase is to prepare the website for public viewing.
This requires final polishing of design elements, deep testing of interactivity and features and, most of all, consideration of the user experience.
Most sites need to offer new content or products on a regular basis.
Having a simple CMS gives you the ability to edit the content areas of the web site yourself.
You’ll be able to edit existing content, or you can even add new pages and content yourself. But, there are things that might simply be beyond the scope of the WYSIWYG functionality of the CMS.