Pay per click (PPC) adverts are the sponsored links that now appear at the top of the search engine results pages. Brands and businesses pay search engines to appear here using an auction-based system. Their adverts will display when specific terms are being searched.
PPC has become a primary form of advertising for some businesses as it’s extremely targeted. You’re able to put yourself in front of people who have already expressed an interest in your product or service because they have been searching for it.
PPC will only work if it’s done well, it’s important to make sure that the terms you’re paying for are the ones that are most relevant to your business.